New Year’s Resolutions are the Personal Trainers Gold Mine
During my time working as a personal trainer, I have found the days between Christmas and New Years to be the most intriguing. It is also one of the most profitable times for gyms and fitness centers. Stampedes of new customers march in the gym, moaning and groaning about the dozens of gingerbread men they consumed.
Although I realize that many late December gym memberships are purchased as a form of repentance for Christmas dietary sins, I still maintain that the huge December and January profits in fitness centers are courtesy of our flighty friend, New Year’s Resolution. New Year’s Resolution, or NYR for short, is an optimistic little fellow. Comparable to your generic motivational speaker, he is full of shiny promises. Sometimes, these promises revolve around money or relationships, but as all fitness center employees know, NYR has a one track mind, the focus of which is weight loss.
I know for a fact that it is easy to forge a friendship with NYR.
He sits on your shoulder, next to the inner angel and whispers promises of thighs that don’t stick together, skinny jeans you can breathe in, or a refreshing view of your feet, and not your beer belly, when you glance downwards. Unfortunately, our buddy NYR is rather flighty. He’s a lot like your gamer friend who always ditches you for World of War craft. After about three weeks, NYR loses focus. He starts taking long naps. While NYR is conked out, your sneaky little brain insists that catching the latest episode of Project Runway is an urgent matter. At first, our buddy NYR might awake in time to warn you. Perhaps he’ll convince you to look in the mirror or step on the scale, and you’ll listen. But he’s getting sick of fighting off hazardous dangers like frosted donuts and Cosby reruns.
Nobody likes to be a nag, NYR included. It’s tiring.
So, as NYR retreats for more and more catnaps, you are left deciding between watching television from the couch or the elliptical. Feeling deprived, and a bit rebellious after all NYR’s incessant nagging, you (surprise, surprise) give in to temptation and skip weightlifting, instead engaging in the challenging endeavor of Facebook stalking.
Sadly, NYR is not prone to forgiveness, which is why, following this indiscretion, he will banish you forever (or until next year at least) So, you engage in the usual post-break up ritual by crawling on hands and knees to the freezer to beg forgiveness from your devoted friends, Ben and Jerry. And wallah, the resolution is gone for good (meaning 11 months).
What I want to know is, why are Ben and Jerry so devoted when NYR always leaves you out to rot? Would it be better is we ditched the idea of the New Year’s resolution?
What are your thought on New Years Resolutions as a Personal Trainer. Please comment below.
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