Make A Web Presence And Reel In Clients
For just about any business today a website is as necessary as a business card. In many ways, searching the web for local businesses has taken the place of searching the yellow pages. As an added plus, creating a web presence for the purpose of bringing in clients is relatively easy.
Stand out in the Crowd:
Many gyms and health clubs feature bulletin boards that are plastered with cards and fliers from numerous local personal trainers, many with phone numbers and email addresses. Yet business cards and fliers with pull-off chads only go so far with describing the services offered. Posting on these same bulletin boards plus having a URL address to direct potential clients to a website gives the impression of a real professional operation.
Find a Catchy Domain Name:
Everyone who surfs the web knows Yahoo and Google as well as they know certain brands of soups and toothpastes. These are catchy names that stick and are not too long to type. Granted, there are some rather humorous ones.
But keep in mind that www.dontbeagirlyman.com is both a little long and taken. Ten years ago this domain name might have been available. However, not all these names are taken or even in use.
So, one way to still be able to secure a catchy domain name is to sit down and think up a list of possibilities. Then, search the domain name registration sites and examine which possibilities or variants of them still exist. Domain names with a .com are preferred to optimize the professional heir of the domain name.
Build a Website:
Remember that the website is like a business card. For that reason, it should look clean, crisp, and professional. That means that pure text sites are best left to the mid-90s as well as cheesy clip art, like animated images of bouncing balls or guys pumping iron. Don’t use these, they wont help your professionalism.
There is a fine line between too few graphics and too many. Too few either means a bunch of white space or a bunch of text. Too many graphics means that users with slower connections will require more time to load the page, which is a deterrent to some potential clients. Picture can also distract from content, and content is king.
A home page with easy navigation to other pages on the site is also a good practice. Be sure to emphasize specialties and proven results. A few testimonials could help, too.
And if building a website seems too technical or intimidating, fear not. There are plenty of opportunities to launch it. Many web developers are able to build the website within a budget that could include bartering for personal training services. I would recommend using a word press blog. Word press is easy to setup, and easy to maintain, plus search engines love blogs bring you loads of free traffic.
Promote the Website:
Once the website is launched, it is time to promote it, and bulletin boards at local gyms and spas is just one way to attract local clients. However, be sure the site is added to several search engines and is on the first page of hits. Again, a web developer may be helpful with this task.
Search engines like big sites. So the more pages you have on your site the more “Authority” your site has. Build a blog, and add pages regularly to dominate the search engines and create an endless supply of new customers.
Learn Tricks of the Trade:
Hard work, determination, and a presence on today’s information superhighway are key to becoming a renowned personal trainer. There are also many secrets and tricks to this profession to jump start a new or existing business. Opt-in belwo for my “Free 7-Day Personal Trainer Bootcamp.” to take your business from great to outstanding!
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