Two Personal Training Freelance Jobs in a Struggling Economy
When you chose fitness as your profession, you most likely picked it because it’s fun. You probably knew going in that being a personal trainer would not make you a gazillionaire , but let’s face it: you *are* in the business of making money. You have bills to pay. And the personal trainer jobs are getting harder to come by, because people just don’t have the discretionary funds they used to have.
It’s time to get creative.
Branching Into Freelance Work
Whether or not you’ve branched into the world of freelance work in the past, you need to consider doing it now. In fact, even if you have a job, adding some freelance work to your schedule is extra income that you can throw at your debt or in a savings account, just in case something happens with the job you do have. Freelance gigs are hard work, no doubt. They’re not steady, and you have to do things like plan, advertise, and accommodate client schedules. But you also have total control over your career, deciding which gigs are worth the effort, and which gigs to ditch. And you get to cultivate the ideas that you know will bring in the biggest bucks for the least amount of effort. Work that struggling economy to your advantage.
1. TEACH CLASSES
Target market: Former and potential clients who cannot afford individual training.
Maybe this is a no-brainer to you. Or maybe you’ve always sworn you’d never stoop to being a step aerobics instructor. But let’s face it: teaching classes is the easiest and most reliable way to make money. If a student or two fail to show up for class, you still earned income from the remaining students. On the other hand, when you’re working one on one with a client, if they don’t show, you don’t get paid. Besides, you can charge less per person when you have a class full of people, whereas your one-on-one time deserves a premium that clients may be less willing to pay these days. If you’ve had clients in the past, but they stopped their training because of budget issues, shoot them postcards inviting them to your new yoga class for a fraction of what they used to pay for your one-on-one time. Everybody wins.
2. ACTIVITIES FOR KIDS
Target market: Kids from schools that have lost sports and PE funding.
If you’re good with kids, think about this: a lot of school districts are losing money lately. Art, music, physical education, and sports are the first things that get cut when a school loses money. Think about those parents, whose kids may have been next in line for a college scholarship before their high school cut the football team. How much do you want to bet some of those parents are willing to shell out some dough to enroll their kid in your extracurricular athletic events? Even parents of small children may be willing to pay for their kids to work off some of their energy and learn a little bit about teamwork in the process. Like adult classes, sports teams and activities for groups cost less per person. Attend the Parent-Teacher Association meetings for your local schools and hand out business cards. In fact, see if you can get the PTA to endorse you.
For more Personal Training marketing tips:
What do you think? Do you have more creative ways to earn extra income? Share your ideas in the comments section below!
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