Strategies To Market Fitness Bootcamps
A growing number of personal trainers are hosting fitness bootcamps to make extra money and, just as importantly, grow their client base. Unfortunately, this can’t happen if potential clients don’t know that your bootcamp exists. That’s why it’s so important to know the basic strategies to market your fitness bootcamp.
Fitness Bootcamps can Grow your Business
Fitness bootcamps are more popular than ever as people search for new ways to lose weight, build muscle mass and increase their overall health. These bootcamps are also wonderful ways for personal trainers to introduce themselves to a new set of potential clients, while earning some extra dollars in the process.
Problem is, even the best fitness bootcamps won’t acheive these goals if potential attendees don’t konw they exist. That’s where marketing comes in. Remember that you are running a business. And all businesses rely on sound marketing strategies to survive.
Word-of-Mouth is the Most Powerful Marketing
There are many ways to promote your fitness bootcamp. The most powerful, though, may be through positive word-of-mouth advertising. Potential clients are more likely to trust recommendations that they receive from their friends and famiy members than they are the words written on a brochure or in a newspaper ad.
Start advertising your fitness bootcamp by sharing the news with your own network of family members and friends. Tell your existing clients about the bootcamp, too. And ask all of them to tell their own friends, family members and co-workers.
There are a lot of people hoping to lose weight or boost their fitness levels. The odds are good that your existing clients, friends and family members know some of them.
Let the Community Know
Effective marketing doesn’t have to be expensive. You can publicize your fitness bootcamp by taping flyers to the windows of local coffee shops, bookstores, grocery stores or hair salons. Most local businesses are happy to help a fellow area entrepreneur promote their events.
Make sure to include all appropriate information on your flyer, including the time and date of your bootcamp and a contact number that those interested can call for more information.
Tap into the Local Press
As your fitness bootcamp draws closer, don’t forget to tap into the network of community newspapers and magazines in your area. Most communities have several weekly newspapers, shoppers and magazines. The editors at these publications are constantly hunting for content to fill their pages. As long as you send them well-written content, they’ll be happy to publish a press release about your upcoming fitness bootcamp.
Make sure, again, to include all the important information about your bootcamp in these releases. Make sure, too, to send your releases to a specific editor, not to a general mailbox. Most newspaper Web sites have staff listings that allow you to easily find their health or community editors.
Profit from Google
Google is a gold mine when done correctly. First they love blogs, so create a wordpress blog for your bootcamp and add a ton of content. Potential clients searching the Internet will find your site and could become clients. Here are more reasons why you need a blog.
Second advertise on Google with Pay-Per-Click ads (PPC). When PPC is mastered you can get some really inexpensive leads. Facebook is also another marketers dream. You can get some very targeted leads on Facebook advertising.
If you want more information about running a successful fitness bootcamp, just fill out the form below to receive my free tips. And remember, we never share your information with anyone.
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