How to Start a Fitness Bootcamp
Are you looking to build your roster of private clients? Is your personal-training business in need of some extra cash? It might be time to learn how to start a fitness bootcamp.
It’s a way to bring both extra dollars and new long-term clients to your business.
Fitness bootcamps offer potential clients the opportunity to pay a set fee to workout with you and other participants for a set period of time. Your goal is to attract as many participants as possible. Yes, you’ll make more money that way. But even more importantly, you might entice many attendees to sign up with your personal-training business. And that, of course, is the real goal.
Decide First, is a Fitness Bootcamp Right for My Business?
Not all personal trainers will benefit from starting their own fitness bootcamp. You might work better individually, but struggle to relate well to large groups. Maybe you can only take on a limited number of clients at a time.
Perhaps you don’t have a large enough facility, or you can’t afford to rent a big enough space, to host a fitness bootcamp. Although, you can always do it outdoors and save a ton of cash.
On the other hand, if you do want to grow your personal-training business quickly, few options will generate as much potential for new business as will a fitness bootcamp.
What Will your Bootcamp Offer?
Once you determine that a fitness bootcamp is right for you, you must then decide upon what your boot camp will offer. Will your fitness bootcamp run for an entire day, or will it meet in the morning? Will you limit the number of participants, or will you leave enrollment open? Will you concentrate on cardiovascular exercises, strength-training, flexibility drills or all three? Picture how you want your bootcamp to run and what people will be attracted to.
Is your Fitness Bootcamp Permanent or a One-Time Event?
Next consider how often you plan on holding your fitness bootcamp. Some personal trainers hold bootcamps once a year, while others run them every month. Still others maintain a constant schedule of bootcamps, holding, say, one devoted to strength-training for two weeks and then a second focusing on cardiovascular exercises for the next two weeks. They will then start the cycle over again.
Holding a continuous series of fitness bootcamps may help you grow your business more quickly. However, it can be a lot of work. You’ll have to decide whether the potential financial rewards outweigh the work. Personally I think leveraging your time by training multiple clients at once outweigh the work involved.
How will you Staff your Fitness Bootcamp?
When you first start your fitness bootcamp, you may not need to hire additional staffers. But as your bootcamps grow you will need additional help.
You may need front-office help to assist you with collecting payments, medical forms and waivers. Or maybe you need additional trainers to handle an overflow of participants. Just make sure to put the same care into hiring staffers for your bootcamps as you would when hiring employees to work with your main personal-fitness business.
How you start and run your bootcamp is up to you, but just remember that marketing your bootcamp is as important as coming up with the perfect workout.
If you’d like to learn more about the ins and outs of fitness bootcamps, sign up for my free personal trainer bootcamp — a bootcamp of a different sort — for additional tips on building your business.
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