Season of Giving! Season of Joy! Season of… Guilt?
During this festive holiday season, folks everywhere are setting aside their personal fitness goals in lieu of cookies, pumpkin pie, and curling up by the fire watching all-day showings of National Lampoon’s Christmas Vacation on the AMC channel. It’s cold outside, people in Maryland are still snowed in, and nobody wants to go for a walk in the neighborhood, let alone hit the gym. ‘Tis the Season of Joy! And for many, there is joy to be found in sugar, fat, and lazy days.
Ah, but for most, there is still guilt.
Shoppers Looking for the Perfect Gift
Yes, indeed, this is the Season of Guilt. How many times have you heard people remark that they shouldn’t be eating this, or they should be exercising, and verbally throwing in the towel? You have probably heard at least one friend hold a conversation with herself that sounds something like this:
“I should not be eating these cookies. I just had pie for breakfast. Oh, wow, but they are so delicious! I really want one more. I’m totally blowing my diet, but it’s the holidays! I’ll just make another New Year’s Resolution in January, and this time, I swear I am going to stick to it!”
You probably just stared at her, wondering if she expected you to answer. It was as if she was seeking your approval. Ironically, you are the wrong person to be seeking approval from. You love fitness like I do, so of course, her words made you cringe. But why not see it for the personal trainer business opportunity that it is?
A Fitness Marketing Opportunity
While this is the Season of Guilt, it is also the Season of Giving. And some shoppers are still looking for the perfect gift for friends who are notoriously difficult to buy for. These shoppers are tired of the lines at Wal-Mart, and they know that it is way too late to order from Amazon.com and still expect a gift to arrive. Besides, they just do not know what to buy, and they are not experiencing the Season of Joy like they should be.
What if you could offer the perfect gift? Surely these shoppers have heard their friends make New Year’s Resolution promises just like you and I have. Would it not be fantastic if they could purchase a gift certificate from your website, pay with PayPal or a credit card, and hit print from the comfort of home? Thats a great fitness marketing opportunity for you!
Building New Client Relationships
Yes, it would be fantastic, for both the frustrated shopper and for you. Because your services, whether they be classes, private training, gym membership services, or any other fitness-related offerings, are awesome. You know it. The customers who have purchased your services in the past know it. You just need to bring some new customers in who have never experienced the awesomeness of your services before, and very soon, they will know it, too. And what better way to bring new customers in the door than with a short-term gift certificate? Once they see how awesome you are, they will want to continue doing business with you.
You need a fast seasonal fitness marketing strategy to get it going. Call your web developer and get that gift certificate offering available on your website today. Fire off a mass email to your subscriber list and offer a discount on gift certificates if purchased before New Year’s Day. Hurry and take advantage of the Season of Giving, Joy, and Guilt.
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