Promoting Nutritional Supplements Can Boost Your Revenue


Posted By Casey Kaldal

Sven_Kramer_2007So you know what nutritional supplements are, but you’re probably wondering what the heck you have in common with Dutch Speed Skater Sven Kramer, Olympic gold medalist in the 2010 Vancouver Winter Olympics.

Allow me to show you the comparison between you and Sven: (1) You didn’t win Olympic Gold in the Men’s 10,000-meter Speed Skating event, and (2) You could earn income via product sponsorships.

A Different Kind of Gold

Okay, to be fair, you probably weren’t even in the running for the Men’s 10k Speed Skate. And since you didn’t win, like Sven, you sadly lost out on about a half a million dollars. But I’m not here to tell you how to win Olympic gold medals in Vancouver.

As a fitness instructor, you probably already know what it takes to reach that level of competition, and it starts at a much younger age than you are now (assuming you’re legally old enough to have a job.) Not to mention, it’s way too late to get qualified for Vancouver.

However, I *am* here to tell you how to make a bunch of gold – of the cash and coin variety – without really trying, and it’s all related to fitness product sponsorships.

The Logic Behind the Nutritional Supplement Promotion Business

While old Sven lost out on a half a million thanks to a nanosecond blunder by his coach, he still brings home a ton of cash in sponsorships and endorsements. Sure, he’s probably more famous than you are. That just means you can’t make hundreds of thousands just by showing your pretty face like he can. But you can still earn a decent income, and an easy, residual income at that, by working with manufacturers and distributors of fitness-related sports supplements.

After all, every company is looking for creative ways to market their products, and the personal trainer nutrition business is no different. And as a fitness instructor, doesn’t it make sense that you share clients with supplement customers?

It’s All About Marketing the Benefits

Here’s how it works. You, a fitness instructor with a ton of clients, promote another company’s product in your private personal trainer business. The supplement company turns around and pays you a commission for the promotion. You get a cut of sales. It’s that simple, and all you have to do is inform your clients of the product and its benefits.

Like any good marketing strategy, selling is all about the benefits. When you promote high quality sports nutrition supplements to your clients, you’re not only lining your own pocket with an easy commission, but you’re also providing those clients with more of the tools they need to meet their fitness goals.

You know as well as I do that fitness nutrition products – the good, quality products, not the cheap junk – can help fitness clients meet their goals.

More Benefits for Your Personal Trainer Business

inside-store-rows-supplementsThere’s another benefit to all this nutritional supplement promotion stuff. Not only do you earn a commission for your sales pitch, but you also build your own business through your reputation as a successful fitness instructor.

Because when those clients meet their fitness goals through you, they are going to talk about you to their friends and family. And in the world of small business, advertising by word of mouth – when it’s the positive kind of advertising – is the best and cheapest marketing strategy in town.

So if you take care to promote a product line that you believe in, and which you know will help them achieve their goals, the word will spread around the neighborhood, bringing you more clients. And with more clients comes more revenue. Meanwhile, the nutritional supplement company sends your kickback check every week. Good as gold.

Good luck and happy promoting!

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