Personal Trainer Nutrition Marketing: Ideas for Your Fitness Business

What makes you the personal trainer that clients come to see? You’re a personal trainer in a market saturated with probably dozens of local personal trainers.

What sets you apart?

If you don’t have an answer to the question, you might want to spend some time thinking about it. And for your reading enjoyment, here’s one idea.

Visions of Sugarplums Danced in Their Heads

You guide clients in their exercise regimes. You motivate them. You help them meet your goals.

If you’re good, you might even tell your clients what to eat. And if you’re anything like me, you’re probably recommending a high quality, organic, raw, sprouted rice protein shake with almond butter and flax seed oil, and a steaming cup of organic, fair-trade coffee for breakfast.

Duh. Isn’t that what we all want for breakfast?

Here’s the thing: your clients are not personal trainers. If they were, they wouldn’t need a personal trainer. With that in mind, you have to step back and think like a client instead of a personal trainer. The majority of your clients are motivated by their goals.

They have a vision of their final state. But they also have visions of sugarplums dancing in their head. And by sugarplums, I mean beer, wings, and chocolate.

Everything in Moderation

You may shudder (or not) at the thought of beer, wings, and ice cream. After all, you’ve chosen healthy living for yourself, and there is nothing healthy about those items. You’re better off signing off those things for life. But try convincing that to a client who just wants to lose twenty pounds or have arms with “a little more definition” peeking out of their t-shirt sleeves.

The woman who wants to lose weight and the man who wants more definition in his arms are probably hoping to meet each other in a bar someday soon. You know. Over beer and wings. With chocolate for dessert. And more chocolate on Valentine’s Day. And then a chocolate cake at the wedding.

Thinking like a client means knowing when your sales pitch is a lost cause. Learn to recognize that look on her face, that slump in his shoulders, when you try to tell them that beer, wings, and chocolate are evil. You know they’re evil. I know they’re evil. But we also both know that anything in moderation won’t hurt much. So if you let the clients have their goodies, but you are still able to help them meet their fitness goals, now you’ve set yourself apart.

Marketing Nutrition in Your Personal Trainer Business

You may not be able to sell your clients on swearing off bad foods for life. But you may be able to sell them on eating mostly healthy foods. And if you turn them on to delicious foods with the added benefit of enhancing the client’s workout and overall health, you’ll be much more likely to sell them.

Because personal trainer nutrition marketing strategies are like any marketing strategies: they’re more likely to be successful if you sell the benefits instead of the features.

Marketing nutrition establishes your fitness business reputation, because your clients will see success. Clients who meet their fitness goals are noticed by their friends, family, and coworkers. And when those friends, family, and coworkers ask your client what they did to lose twenty pounds or build up their arms, you want them to say they bought your services, and it worked for them.

And that kind of word-of-mouth advertising is what sets you apart from the local competition. But the word-of-mouth advertising strategy only works when clients meet their fitness goals.

Clients only meet their fitness goals when they follow your advice, and they’re more likely to follow your advice if you make that advice as easy to swallow as beer, wings, and chocolate.

If You Dig It, Share It.

I spent a lot of time creating this free resource. If you appreciated it, I would really love it if you can share it with someone.

• Tweet about it.
• Comment Below
• Email this page to a friend.
• Stumble, digg, reddit... this page
• Or link to this page on your blog.

To Your Success,

Wanna Read Some More Great Posts?

RIP – Jim Rohn "Ideas can be life-changing. Sometimes all you need to open the door is just one more good idea." Jim...

Nutrition Expertise and Your Fitness Marketing Strategy Your clients are looking for results. You’re looking for revenue. Your nutrition expertise can help...

Ideas To Start And Build Your Fitness Business There are so many ways to start & build your fitness business without spending a lot of money! Set...

Spring into Fitness with Your Personal Trainer Business She has a cruise scheduled in July. He joined the beach volleyball team for the summer. Both are feeling...

What Do You Think Of This Article?

I'd love to hear your thoughts and feedback. Post your comment below.