Online Fitness Marketing Strategies
As a personal trainer, you know the best exercises for senior citizens who want to boost their flexibility. You know the routines athletes should take on when they’re recovering from a sports injury. And you know how to motivate your clients to lose those last 10 pound. But all this isn’t enough to run a successful personal-training business. You need to know the top online fitness marketing strategies, too.
All entrepreneurs today, whether they’re running bakeries and landscaping services or operating their own accounting or personal-fitness businesses, must know how to market themselves effectively. You might be the most knowledgeable personal fitness trainer in your city. But if no one knows this, your business will fail.
Effective marketing is even more challenging today. Thanks to the Internet, you need to focus a growing percentage of your promotional efforts on online marketing strategies.
A growing number of people get most of their information from the online world. Google is my homepage. Information is at peoples finger tips now a days. They log onto the Web sites of their favorite newspapers every day. They pass information back and forth on social networking sites such as Facebook and Twitter. They read message boards and forums that are focused on their favorite topics. And they spend long hours reading blogs about anything that grabs their attention.
If you want to market your business to these consumers, you have to become adept at online marketing.
Start with running your own fitness blog. Blogs attract more attention from Internet search engines because they are so often updated with new content, something the major search engines like. Blogs are also a great way to spread the word about training sessions, fitness bootcamps, discounts and special events associated with your personal-training business.
Just make sure to update your blog frequently. A blog that hasn’t been updated in months looks unprofessional, and reflects badly on your business. Take a look at how often I update this blog, its almost everyday.
Don’t forget, too, that you have to promote your blog. This is where the social networking sites come in.
You can promote your fitness blog at message boards or forums read by the clients you are trying to attract. If you run a personal-training business in Cleveland, for instance, you might want to post messages on the forums or message boards read by the city’s home-schooling parents or fans of the Cleveland Indians. Simply visit these local online forums frequently and post comments on them, making sure to include the address of your blog or Web site.
Just make sure that your posts actually provide useful information and are related to the discussion taking place. If you simply post messages promoting your business, you will soon be labeled as a spammer. You may even get banned from the forum.
Your next online fitness marketing strategy should be to set up a Facebook page and Twitter account for your personal-training business. Post to these sites frequently, and try to gain as many friends or followers as possible. Treat your posts on these sites like miniature blog posts: Write about your business’ special winter rates or promote that new spin class you’re running.
These online fitness marketing strategies may seem odd if you’re never done much business promotion on the Web. But if you follow these tips, you’ll find that they provide an economic boost to your business.
The internet allows for a really cool lifestyle. I just spent 4 months travelling through Central and South America and my online business kept the cash rolling in. Get good at marketing online and you can take vacations whenever you like.
If you really want to step up you game both online and off line have a read through the Personal Trainers Secret Weapon.
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What Do You Think Of This Article?
I'd love to hear your thoughts and feedback. Post your comment below.
I’m loving your sales copy for your products. Who does your web-design?
Nikol, I have done probably 95% of the design and setup myself, I also write most of my copy. It’s easy to write if you are passionate about what you do, so I find it easy.
I do outsource a lot, but I tend to only outsource something if I can already do it myself. That way I am continually learning and experiencing harder things while outsourcing the easier tasks.
What product sales copy did you like better?
Casey