Market Yourself As A Personal Trainer
Today I would like to help you Market yourself as a Personal Trainer.
When it comes to running a successful business, it is essential to find opportunities to market yourself that are inexpensive and will maximize your income.
Even if you are working with a shoestring marketing budget, you can use these simple ways to attract clients and see your business flourish. All it takes is time and some careful planning.
First and foremost, your natural charm, friendly demeanor and winning attitude are your greatest assets. These qualities go a long way toward getting your foot in the door. You want to come across as friendly and trustworthy.
If someone doesn’t feel comfortable around you, the odds of them training with you on a regular basis are very slim. A great way to meet new clients is to put yourself out there.
Spend time in the gym chatting with members; hit the tennis courts or even the golf courses. Of course talking only goes so far. You always want to have business cards on you to hand out to people you meet. A killer business card gives you the opportunity to show that you are professional. Printing out cards on your printer at home won’t cut it. Spend the couple extra dollars for quality cards.
Have you ever wondered why most Real Estate Agents have their picture on their card?
It’s because they know people are less likely to throw away a card that has a picture on it. So have you’re mug shot taken and place it on your card.
A good way to separate yourself from all the other trainers is to promote what makes you a unique trainer.
What are your specialties?
Saying that you are a personal trainer can be vague in terms of what you really do. Are you an expert in pre/post natal exercise? Do you work exclusively with competitive athletes? Do you favor training beginners? By knowing which market you cater to allows you to figure out how to market yourself and distinguishes you from the other trainers.
In the world we live in, people love freebies. Offering free evaluations or free sessions for clients who refer friends is an excellent way to attract people to your business. The evaluation allows you to show the prospective client why they need you as a trainer. Here is where your personality shines through and you use your greatest assets to close the deal.
Now that you have landed a few new clients you have a bit more money to put toward your marketing budget. There are a multitude of weekly community papers that offer very reasonable rates for business card size advertisements. This will give you exposure to a greater number of people and hopefully will fill up your remaining time slots.
By using these simple and affordable tools you will be booked to capacity in no time. A little leg work now equals a steady flow of clients and financial independence in the future.
P.S. And by the way, when giving out your business card this is a great time to casually ask for their contact – this is SO important, you must get theirs and follow up!
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To Your Success,
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