Keep Your Strength Training Clients Coming Back For More
A new convert to a healthy lifestyle may need some extra motivation to stick with his or her strength training workout at the gym. Remember that they are coming in with fears of failure and will be challenging their bodies to limits they never dreamed possible. Gym strength training is hard work, and its easy for an out of shape person to quickly throw in the towel. However, by utilizing a few motivational tools to better prepare the workout rookie for success, they are more likely to complete their strength training programs and perhaps even refer new clients to you. Here are a few simple psychological approaches you can use to keep them motivated and a long-term client:
Before and After Photographs.
One surefire way to keep the client interested in staying with their strength training program is to establish firm goals from the first class. And the best way to ensure your client meets that goal is to take a photo journal of their progress. Whether the snaps are once a week or once a month, the client may have physical, tangible evidence in their hands of a job well done and a body taking on new form.
Goal Setting.
Many people find the extra strength to push forward when there are goals and deadlines ahead. Ask your client what the year holds for social functions or any time frame when they want to be slim and trim. Perhaps its a vacation coming up in six months, a graduation, or just an personal goal for a certain time of year. Try to keep the conversation centered around the client’s goals and get them fired up over how good they are going to look for that occasion.
Written Goals.
There is a profound power of accomplishment when goals are written down, rather than just spoken. The new strength training workout client may find their goals vague and ambiguous at first, but as the workouts are logged each day and they can see in writing that they have met the physical demands, people come alive with a new vim and vigor. The power of the written word is the rookie’s formula to success, so be sure to take an extra few minutes each session and log the workout session.
Nutritional Supplements.
Whether the client is an experienced lifter or a complete newbie, a high quality nutritional supplement can help deliver results faster. Recommending a product that will help your client can only make you look better. Be sure to only recommend products that you trust and are worthy of a recommendation.
Referral Program.
The strength training workout can be a lonely venture and sometimes requires a good support system. Ask your client to refer to you a friend, and the two of them can train together and bolster each other’s daily motivation. This not only can double your client volume, but can gain your clients rapid results by being accountable to someone they know. The buddy system is ideal for all levels of fitness and can be applied to any stage of the strength training routine. In addition, the shy-guy client will come out of his shell if there’s a familiar face sharing his strength training workout, and that’s exactly what he needs to get the ball rolling.
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