Increase Your Fitness Business Revenues By Focusing On Seniors
Have you ever thought of marketing your fitness business to Seniors?
This niche could fill in all of the “dead-time” in your schedule. Of all the market segments in the fitness and personal training industry, there is one group of people that will work their schedule to fit yours – Senior Citizens.
Retired seniors in particular have a lot of available time, particularly during the day. Enterprising personal fitness trainers can fill in the blanks in their schedule of corporate training sessions, fitness classes and one-on-ones with the busy executives by offering special classes for retirees, classes that are tailored for their needs and physical limitations. Senior classes could be put together to fill in mornings and afternoons, when most clients are still at work.
The seniors market will run the gamut from fit-as-a-fiddle to couch-potato-with-health-issues, but programs may be devised to achieve their fitness goals. Most seniors will appreciate low-impact exercises and those that don’t overextend their arthritic joints, but there will be those occasional very fit septuagenarians who have been athletic all of their lives. These folks will have maintained some semblance of fitness and are capable of handling a more strenuous regimen. The only cautionary note is to warm them up first, then get them stretching before launching into the program.
Marketing to Seniors
Some of the means of marketing to seniors are through many of the organizations that cater to that crowd. Also, it may be possible to establish a relationship with assisted living centers to provide morning and afternoon sessions for their residents. Not only will you be building your business during normally unproductive hours, but you will be performing a service for these aging people as well.
Special Considerations for Senior Fitness
Since the skeletal joints are the biggest area of concern regarding flexibility and stiffness, a personal training pro will research therapy for aging joints. There are nutritional strategies that will assist seniors in developing the health of their wrists, elbows, knees, shoulders and ankles. Nutrients that are of importance to senior athletic endeavor include:
- Vitamin C – for collagen formation
- Omega-3 oils – for anti-inflammatory results
- Sulphur-containing Amino Acids – for joint cartilage
- Bioflavinoids – for anti-inflammatory results
- Antioxidants – for protection against the damaging “free radicals” that fill aging bodies.
- Zinc and Copper – for a wide range of benefits
- Glucosamine Sulphate- for reducing pain and stiffness and offsetting the joint space that typically is present in aging people.
- Chondroitin Sulphate – promotes cartilage water retention and elasticity
- S-adenosylmethionine (SAMe) – similar effect to glucosamine and may work as a natural antidepressant.
You want to be sure that you always recommend top-quality nutritional supplements to your clients. Promoting supplements, while helping your clients, will also increase your Fitness Business Profits.
While it may take a little more research and effort, targeting the senior citizen market may be a smart move that will establish full day schedules for professional personal trainers. The little extra effort will pay off in lots of satisfied clients and many referrals.
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