How to Fill Your Fitness Boot Camp with Potential Private Clients
Sure, you want as many customers in your fitness boot camp as you can possibly get. The more paying clients you squeeze in, the more money you make out of that single session.
But if you target the right clients for your boot camp, you may end up with new long-term relationships that will help your personal trainer business to grow. It’s like that old saying. If you give a man a fish, he eats for a day. If you teach a man how to fish, he vanishes into a life of peace, solitude, and healthy fish oils and brain-boosting, heart-healthy DHA.
Okay, maybe that’s not quite what they say.
But the point is that cramming your boot camp with every client you can get your hands on will only feed you for a day. Target those clients who will keep coming back for more, and you’ll have enough fish, and enough healthy fish oils, to keep your heart and mind healthy for years to come.
Targeting Long-Term Clients
Marketing any business is all about selling the benefits that the business can offer. It’s not about selling the features of its product or service. So you don’t sell a fitness boot camp that takes place downtown at noon. Instead, you sell a fitness boot camp that is easy to get to from work and takes place during clients’ lunch breaks. When clients see the benefits of a service, they’re much more likely to buy the service.
With that in mind, successful fitness boot camp marketing is about targeting long-term clients. And targeting long-term clients is about identifying the long-term benefits of a fitness lifestyle.
But not only that, you also have to market the benefits of retaining a fitness instructor.
Marketing the Benefits of Fitness
This is easy. We know the benefits of fitness; that’s the reason we become personal trainers. We believe so strongly in the benefits of fitness that it’s not good enough to stay fit ourselves. We feel compelled to share this knowledge with others. We know – and we believe deep down – that fitness is good for your health and longevity.
We know that clients who stay fit will love long, healthy, happy lives. Marketing this fact to clients can be a matter of researching health statistics, quoting the Surgeon General or the Center for Disease Control, or just making some common-sense statements about the connection between health and happiness.
Do we not feel better, more energetic, and happier when we eat healthy foods, get enough sleep, and exercise regularly? Even people who hate exercise know this to be fact. Advertise it.
Marketing the Benefits of a Fitness Instructor and Fitness Boot Camps
This one may not be quite as easy. After all, people are perfectly capable of eating healthy, getting enough sleep, and exercising on their own. Even the best of us can’t eat, sleep, or exercise for our clients. We’re guides. Anything a fitness boot camp client can do in a group, he or she can do at home. So where’s the fitness boot camp marketing strategy?
It’s not a matter of what the client could do at home. It’s a matter of what he or she *does* do.
Hiring a fitness instructor over the long haul will help clients stay focused, remember their long-term goals, and stay accountable. If it were easy for everyone to live a healthy lifestyle, everyone would be doing it, and Obamacare would cost taxpayers a heck of a lot less money.
Hiring a fitness instructor provides the tools, expertise, and in some cases, exercise equipment for a fraction of the cost to buy and install gear in the home.
The bottom line? Clients who buy fitness instruction meet fitness goals and live long, healthy lives.
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