Exceeding Capacity – Hiring Help
So maybe you’re not new to the world of personal training. In fact, you may have been successfully performing services for your local community for years, and you’ve been making decent money at it. Your business has grown through word of mouth, and you’re at capacity. You couldn’t possibly take on another client, even though it breaks your heart to say, “No.” It breaks your heart, not just because you’re missing out on that income. But let’s face it, you have a passion for fitness, and a struggling soul is asking for your help. You want to help.
When You Have Reached Capacity
Believe it or not, you can help this client reach his or her fitness goals, despite the fact that you’ve reached capacity. You could do it one of two ways. You could refer the client to a friend or acquaintance in the personal training community, one who you know will provide the same quality service that you would provide. Or you could hire another trainer to work for you, who can pick up this client and any new clients who come along. The latter alternative has the benefit of lining your pocket.
Next Steps
If the idea of growing your business is appealing, the next step is to hire that employee. If you know someone who would love supplemental income, and who, in your opinion, would be a good personal trainer, then you’re good. Work out an arrangement with the person as to how much you’ll pay per hour, per session with the client, or on whatever basis you both agree is fair. Hiring requires the same negotiation savvy that you’ve demonstrated in the process of growing your existing client base.
If you don’t have a candidate in mind for the new position in your business, then you have a golden opportunity to find the most qualified person. Try advertising in the local papers, on your website, or by hanging flyers in area gyms. Many fitness nuts like yourself are looking for personal trainer jobs, but they don’t know how to go about building a client base on their own. You can hire one, essentially helping the client meet goals, helping the employee find a job, and building your revenue stream all at the same time.
The Role of Fitness Marketing
If you go the route of hiring someone who is looking for a job, you have the added consideration of providing your employee with enough hours to pay the bills. Regardless of whether this person is looking to supplement another steady income source, or if this employee is relying on you, you also have the opportunity to see an incredible growth spurt in your business.
You will likely experience some growing pains here, and successful fitness marketing will help get you past the hump. You have new things to think about, now that you’re an *employer* in addition to being a personal trainer. The extra work will keep you hopping, if you don’t choose to outsource some tasks. You may need help with the hiring and managing of your new employee. You may need someone to answer phones or handle your scheduling. If you do outsource, you may even find yourself losing money for a short time.
Outsourcing is the best option, even if you don’t think you can afford it. Invest in administrative help and upgraded fitness marketing, and watch your new trainer’s schedule fill up. After you break even, the added clients become pure profit, and you can watch your business take off.
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