Earn More As A Trainer With A Sports Nutrition Certification
Hiring a certified nutrition specialist attracts more clients to your personal trainer business. However, earning a sports nutrition certification for yourself enhances your value as a trainer. It also saves your fitness business the expense of paying for that employee with the higher qualifications.
You get to pay yourself more instead. Who doesn’t want that?
Setting Yourself Apart from the Rest
Your personal trainer business needs a marketing strategy that sets it apart from its local competition. We’ve joked about standing by the road in an elephant costume once or twice last week, which of course is as ironic as it is cheap and ridiculous. Who wants to hire a personal trainer who looks like an elephant?
But you could try standing by the road in a swimsuit waving that sign around, which might actually work if you look like either of the lead characters in Terminator 2. Hell, even I’d hire Arnie or Linda Hamilton, if they were trainers.
Still, you might try resorting to less obnoxious (and time-consuming) tactics. You might shoot for increasing your credibility as a trainer instead. You can do this by adding sports nutrition certification to your qualifications.
The Role of Sports Nutrition Certification
Whether you run your own business with employees, work as a freelance trainer, or work for someone else, qualifications equal income. Qualifications come in two forms: experience and education. Unfortunately, experience only comes with time and can’t be rushed. Also, your competitors are earning it at the same rate that you are.
Education, on the other hand, can be purchased
Every bit of education enhances your qualifications, from sports nutrition certification to med school. Unless you want to drop over a hundred g’s and spend the next eight years of your life in college, med school might not be the option for you. You might go conservative and try looking into nutritionist courses instead.
After all, would your next eight years not be better spent growing your experience level and earning those hundred g’s instead?
Personal Trainer Nutrition Achieves Results
Clients hire personal trainers for results. Because clients don’t have any guarantee that your services will achieve them the results they’re looking for, they want some kind of guarantee that you’re better than the next trainer. Posting your sports nutrition certification qualifications on the wall is one way to give existing and new clients the warm-and-fuzzy they’re looking for.
You can also market your qualifications as a certified nutritionist to bring in even more potential clients. Word your advertisements such that they play up the role of personal training nutrition in achieving fitness goals. The bottom line is that clients can meet their goals faster.
Faster Really Is Better
To all the hot women out there who follow my blog: I’m not talking about foreplay, here, I swear – especially if you look like Linda Hamilton.
But while it’s not true for sex, it’s true for personal training instruction. Clients all want to meet their fitness goals faster. They’re willing to pay more for faster results. You also retain more clients for the long term.
Clients get discouraged if they don’t see results. Incidentally, you should be taking pictures and measurements, so you can prove to your clients that you’re doing your job. But the faster this kind of evidence shows the results a client is looking for, the more likely your client is to stick around for more results.
Sports Nutrition Certification Helps with the Job Search
If you’re not in business for yourself, that certification can also make you more valuable to potential employers. Gyms and personal trainer businesses looking to increase value for their customers might want to add a certified nutritionist to their staff.
All around, obtaining a sports nutrition certification can only improve your personal brand and marketability. Since marketability equals dollars, it’s never a bad thing.
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