Creative Fitness Marketing to Boost Your Business
You’ve done all the traditional marketing. Your name is in the yellow pages, the white pages, and the yellow book. You have a website, so you’re on the Internet. You even paid for a big sign in front of your business that stands out among its neighbors. But most of your competitors have done these things, too, so it’s time to apply some innovating thinking to your marketing strategy.
And when it comes to creative fitness marketing, it’s not so much where you advertise as how you advertise.
Gaining Competitive Edge
Forget the phone books. Don’t pay huge sums for big partial- or full-page spreads, because very few people use them anymore. If you want to hit a large audience, you’ll find it online. You’re already online (or you should be), so it’s not a matter of where. It’s how you sell your services.
You’re in the service business, and odd is this sounds, that means you’re selling much more than just a service. Service, by its very nature, requires the interaction of at least two individuals: you, the service provider, and your client. And people are picky about service. Did you ever have a waiter that rubbed you the wrong way, just because of a snide comment or glance? You may have tipped less than usual because of it, even if he brought your food quickly and efficiently. Why is that?
When you sell a service to a client, you’re selling your personality, or in the case of a business, your culture. If clients are going to sweat with you, work hard for you, and entrust their health to you, they need to click with you. And they’ll only know if they’ll click if they get to know you.
How to Sell Your Personality Online
This all depends on what your personality is, and on how much time you have. Because whatever method you choose to supplement your fitness marketing strategy, it’s important that you stick with it. And if you don’t have the time to stick with it, you need to either hire someone to keep it up for you, or don’t start it in the first place.
1. Maintain a fitness blog. This is an open door into your business culture, and it offers a free service to your clients at the same time, providing them with daily or weekly fitness tips. Meanwhile, you can supplement the income you earn from your personal trainer business through web advertising.
2. Start an email list and publish a newsletter on a periodic basis, such as weekly or monthly. Include articles that give tips and advice to clients, provide subscriber-only coupons for services to boost your volume, and announce upcoming services and events. Have your web developer set up a form online for collecting email addresses of interested subscribers.
3. If you’re not a great writer, options #1 and #2 may not be for you. Remember that you can always hire someone to do this for you. But another option is to set up a business account on a social networking site, such as Facebook, MySpace, or Twitter. Post status updates or photos regularly, so that clients are compelled to return often.
The more potential clients have the opportunity to get to know you, the more they’ll want to hire you, because your sheer awesomeness will ooze through their screens. The more people you reach, the more chances you have that someone will want to buy your services.
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To Your Success,
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