What makes you the personal trainer that clients come to see? You’re a personal trainer in a market saturated with probably dozens of local personal trainers.

What sets you apart?

If you don’t have an answer to the question, you might want to spend some time thinking about it. And for your reading enjoyment, here’s one idea.

Visions of Sugarplums Danced in Their Heads

You guide clients in their exercise regimes. You motivate them. You help them meet your goals.

If you’re good, you might even tell your clients what to eat. And if you’re anything like me, you’re probably recommending a high quality, organic, raw, sprouted rice protein shake with almond butter and flax seed oil, and a steaming cup of organic, fair-trade coffee for breakfast.

Duh. Isn’t that what we all want for breakfast?

Here’s the thing: your clients are not personal trainers. If they were, they wouldn’t need a personal trainer. With that in mind, you have to step back and think like a client instead of a personal trainer. The majority of your clients are motivated by their goals.

They have a vision of their final state. But they also have visions of sugarplums dancing in their head. And by sugarplums, I mean beer, wings, and chocolate. Read more…

So you know what nutritional supplements are, but you’re probably wondering what the heck you have in common with Dutch Speed Skater Sven Kramer, Olympic gold medalist in the 2010 Vancouver Winter Olympics.

Allow me to show you the comparison between you and Sven: (1) You didn’t win Olympic Gold in the Men’s 10,000-meter Speed Skating event, and (2) You could earn income via product sponsorships.

A Different Kind of Gold

Okay, to be fair, you probably weren’t even in the running for the Men’s 10k Speed Skate. And since you didn’t win, like Sven, you sadly lost out on about a half a million dollars. But I’m not here to tell you how to win Olympic gold medals in Vancouver.

As a fitness instructor, you probably already know what it takes to reach that level of competition, and it starts at a much younger age than you are now (assuming you’re legally old enough to have a job.) Not to mention, it’s way too late to get qualified for Vancouver.

However, I *am* here to tell you how to make a bunch of gold – of the cash and coin variety – without really trying, and it’s all related to fitness product sponsorships. Read more…

You Can’t Sell Just Anything

There’s a real problem with being a personal trainer that tries to go the extra mile. You want to get the best results possible for your client, and that means more than just exercise advice. You’re their source for nutrition and even some lifestyle choices, but most importantly you should be their source for fitness supplements.

At the same time, you need to make a living. What you need is a product that can work for you and your client, not a product that you work for. You need to get with a company that is as reputable as you are. You need to show your clients a supplement that has helped professional athletes and millions of other users, which can now be of help to them.

Good Enough for Them, Good Enough for You

Call it professional suicide when you start recommending products that you wouldn’t take yourself. Your level of fitness advertises the results that are possible for your clientèle. In a similar way, the supplements that you take personally are also advertised to your clients. Your own use proves they work. But how about a product line that has been used by world class athletes? Professional athletes? Olympic athletes?

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Personal Trainer Nutrition Pays.

When you are involved in fitness marketing, you may underestimate the value of enhancing your service with personal trainer nutrition. However, you know a good workout delivers the best results in combination with the right blend of fitness supplements. But there are too many products out there that are ineffective or even harmful. Your clients deserve the best products that offer proven results.

When someone commits to hours of training each week, workout supplements are an inevitable expense. Your clients will buy these products anyway, so why wouldn’t you want to help them get exactly what they need, and supplement your income at the same time?

When you find exceptional products and a company that has integrity and rewards you for promoting their supplements, you can improve the quality of your personal trainer service while introducing a new revenue stream.

Personal Trainer Nutrition Must Improve the Quality of Your Service

Ineffective products will not yield results for your clients, and could put your reputation on the line. You don’t want to hustle some supplement that doesn’t work. However, you also want to provide options that help you generate residual income. Proper research is the key to finding products that really help your clients reach their goals.
Here are some tips that will aid in your quest to make money with personal trainer nutrition:

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As a personal trainer, you know it’s a lot more than telling your clients how to exercise. You counsel clients on frequency of workouts, rest periods, nutrition, and fitness supplements. It’s your job to make sure that every aspect of your client’s health and training is cared for.

Unfortunately, this is not always obvious to weekend warriors or casual gym attendees. Too many personal trainers just regurgitate exercise regimens designed around goals. Too many personal trainers recommend supplements that aren’t the best in the business.

But not you.

You know that training is as much about who is doing it as it is about what they want to achieve. You treat every client differently because every client is different. And you only advise the sport supplements that you would take yourself.

Pitfalls of Personal Trainer Nutrition

Unfortunately, a supplement that works for you might not work as well for your client. Or you could find a great line of products for your clientele – but that company might not work with personal trainers. Your time and your advice are professional assets, and you need to be properly reimbursed to stay in business.

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Why would a personal trainer want to promote health products? The answer is two-fold: to benefit them and their clients.

Promoting health products benefits your client. When you recommend products that enhance their lives or accelerate their training, your customers are happy. Happy customers give referrals!

Referrals are one way that promoting health products can benefit your business. From those referrals, you will have some customers who do not want your personal training services. Instead, they will come to you solely for your health products. By promoting health products, you can open a whole new revenue-building aspect of your business.

Your profit on the health products you choose to promote is another good reason to consider selling them. Check with the supplier you choose. How do they sell their supplements and products?

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It’s a personal trainer’s worst nightmare – your client just isn’t achieving their dream body, no matter how hard they try.  Maybe you’ve done everything to get your client to lose that last five or ten pounds.  You’ve tried every trick in the book, and your client is following your workout regimen right down to the last note. You’ve even suggested dietary product in addition to diet and exercise, but with no result. If this sounds like you, then it’s time to stop turning to fad diets, because here’s your ultimate answer: superior nutritional supplements used by top professional athletes!

There’s tons of merchandise out there that claim they can help your clients shed excess body fat and build up the kind of muscle that’ll get them noticed on the beach.  After all, it’s no secret that bodybuilders and celebrities credit their killer bodies to supplements, along with proper diet and exercise.  But when clients have high expectations for their bodies and are just not getting the results that they want, you’ve got to meet their needs to keep them happy; and smart trainers know that when a client is happy, you become more valuable in their eyes.  That’s why, as a Personal Trainer, it’s your job to find superior nutritional supplements that’ll get your clients the results that they want.

So what dietary supplements can optimize your client’s weight loss while improving strength and performance?

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Long, underpaid hours at the gym wearing you down?

Want to find a way to become the financially successful personal trainer you always thought you could be?

Let’s face it – as a Personal Trainer, you are viewed as the ultimate fitness expert in your client’s eyes. When your client achieves the lean and sexy body he or she has always dreamed about, it’s you who is getting all the credit.  While many Personal Trainers see these as just perks to the job, smart trainers know that these relationships are a key foundation to building and maintaining successful income revenue for themselves.  But as a busy trainer with a hectic schedule, how can you find the time to build up this revenue by utilizing your existing client base?

You might be surprised to find that the answer is a lot simpler than you think!

Introducing and endorsing nutritional supplements to your clients is the smartest method to building up your income without resigning to long hours at work or wasting time dreaming of your own fitness empire.

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Working in the fitness industry, you already know just how rewarding your work is. You are in a unique position that allows you to create positive change in the lives of others and get paid well for your time. What if there was a way to increase your profits and at the same time increase your value as a trainer? Being a professional you most likely have a good knowledge of the topic, can immediately apply it and start making more money.

Can it be that simple? Yes it can! Repeat after me nutritional supplements!

Sales in the supplement industry have been skyrocketing in the past decade. Many intelligent trainers have already jumped onboard and have reaped the financial rewards beyond even their expectations. Why not grab your slice of the pie and at the same time help your clients see faster gains in strength, speed and weight loss?

Far too often people jump on fad pills and diets without knowing very much about the product. Who better to help them make the proper decisions than their personal trainer who they know and trust?

By offering your clients nutritional supplements you are creating new streams of income that will give you more freedom to do the things you love. Your clients will appreciate the fact that you will be eliminating the guesswork that comes along with all of the products on the market. It’s a win win situation. The results will speak volumes about you as a trainer which will lead to more referrals and less client turnover. Let’s not forget the repeat sales! Without a doubt they will look to you in the future when their supplements run out.

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