Hiring a certified nutrition specialist attracts more clients to your personal trainer business. However, earning a sports nutrition certification for yourself enhances your value as a trainer. It also saves your fitness business the expense of paying for that employee with the higher qualifications.

You get to pay yourself more instead. Who doesn’t want that?

Setting Yourself Apart from the Rest

Your personal trainer business needs a marketing strategy that sets it apart from its local competition. We’ve joked about standing by the road in an elephant costume once or twice last week, which of course is as ironic as it is cheap and ridiculous. Who wants to hire a personal trainer who looks like an elephant?

But you could try standing by the road in a swimsuit waving that sign around, which might actually work if you look like either of the lead characters in Terminator 2. Hell, even I’d hire Arnie or Linda Hamilton, if they were trainers.

Still, you might try resorting to less obnoxious (and time-consuming) tactics. You might shoot for increasing your credibility as a trainer instead. You can do this by adding sports nutrition certification to your qualifications.

The Role of Sports Nutrition Certification

Whether you run your own business with employees, work as a freelance trainer, or work for someone else, qualifications equal income. Qualifications come in two forms: experience and education. Unfortunately, experience only comes with time and can’t be rushed. Also, your competitors are earning it at the same rate that you are. Read more…

It started with Thanksgiving, and it’s been downhill ever since. No, I’m not talking about skiing, although I was pretty psyched along with the rest of the United States when Lindsey Vonn became the first American woman to win the downhill event.

Thanks to her general athleticism and that little thing called Olympic competition, I’m pretty sure she hasn’t been binge eating for the last four months. Unfortunately, or fortunately for you, a large number of non-athletes (also known as potential clients) can’t say the same.

When the Winter Blues Set In

The holidays came along, and there were cookies and pie and fruitcake. There were chips and candy on coffee tables as families gathered on the couches in front of football games on 56-inch high-definition televisions with fifteen-hundred-channel cable services. Then on New Year’s Day, the world made a global commitment to eat healthier, swearing off bad foods for 2010 and beyond.

But then the snows came, and they all found themselves trapped in our houses with leftover chocolate and bottles of wine. The winter blues set in, and they didn’t feel like doing anything at all. They curled up in front of the fireplace – or their 56-inch high-definition televisions with fifteen-hundred-channel cable services – and felt sorry for themselves.

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Are your clients having a hard time losing weight? Have they reached a plateau and aren’t seeing results like they did when they first started training with you? With all of the fad diets on the market today, it’s hard to find a diet that clients will stick to. Many of the diets call for the elimination of nutrients and are very restrictive. Who wants to stick to a diet that calls for the elimination of foods you enjoy? Besides, eliminating an entire nutrient from your diet just doesn’t make sense.

When your client turns to you for nutritional advice, you can teach them a simple method of eating that will shed unwanted pounds and optimize their energy levels. The Low G. I. Diet is an easy to follow diet that classifies foods as low, medium or high on the glycemic index.

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