Hey there, hope you’re doing great and cashing in on the fitness market.

It’s been a while since I posted anything, and that’s because I just moved back home to Canada and it’s taken a bit to get back into the groove, but I have 7 killer tips to help you build your fitness business.

I have decided to get back into the trenches and build a local fitness business.

You see, Katrina (My beloved Girlfriend) and I have been travelling through South, Central, and North America over the past few years.

About a month ago Katrina wanted to start a fitness boot camp with a unique spin on it. I though it was a good idea as we where moving home, so I decided to do the marketing for her.

We arrived in our home town in beautiful BC May 1^st and her boot camp started May 3^rd. All of the marketing efforts where done online except for a few fliers we had printed and asked some friend to post around town.

What do you think two weeks worth of internet marketing can bring in to a new instructor, with no boot camp experience, and no personal training certificate?

5 Clients? 10 Client?

We had 33 people register for our 4 week boot camp with the majority of the people signing up for 5 days a week!

There are a number of other boot camp instructors and classes going on right now in our town, some of which have been here for years, we are by far the busiest and most popular and we have only been in town for 2 weeks.

How did we do it? And how can you duplicate our success?

Tip #1 Read more…

Running a fitness boot camp is always a good idea. But it’s especially a good (and profitable!) idea right now.  Here are five reasons why you should get your next boot camp organized ASAP…

Reason 1. Increase Revenue Now Before the Summer Slow Down

Soon enough, your boot camp prospects are going to get wrapped up in their summer activities. They’re going to go on vacation, chauffeur the kids back and forth to summer activities and spend more time relaxing. They’ll spend less time thinking about fitness, which means you’ll experience the summer slow down.

And that’s why now is such a great time to organize your next boot camp.  It’s easy to get your prospect’s attention now (see Reason #3) – and you get the benefit of a nice boost to revenue.

Reason 2. You Can Run Theme Boot Camps

Many of your clients are going to join your boot camps for specific reasons. For example, you may have a Read more…

Maybe you’re new to the personal trainer world, or maybe you’ve been a fitness instructor for years and years. Either way, you probably know that word-of-mouth advertising speaks volumes in this business.

Clients who meet their fitness goals are noticed by their friends and family. People ask, “What did you do to get in such great shape?” and your client enthusiastically explains that his personal trainer (that’s you) helped him achieve his fitness goals.

Voila. Open your door a little wider to let in his friends and family, because they all want to sculpt their bodies or build their strength, too.

But that strategy won’t work on fitness boot camps.

The Difference When It Comes to Marketing Fitness Boot Camps

As a fitness instructor, you meet regularly with clients. They pay you a fee every month, every week, or even every session, but you still expect them to come back to the next session. You have an ongoing trainer-client relationship with each of your customers.

Meanwhile, your ongoing clients talk about you as others start noticing their achievements. Little by little, month by month, new clients trickle in and your business grows. Read more…

Certified nutrition expertise doesn’t just help grow your personal trainer business client base. Your fitness boot camp business can benefit from nutrition expertise as well. Unless you’d rather get out the elephant costume and wave at cars again, try hiring a certified nutritionist for your fitness boot camp staff.

It beats sweating under all that fake fur and pink tutu, not to mention the blow to your ego and your personal trainer business credibility.

Fitness boot camps come in any number of shapes and sizes, but the overall goal tends to remain the same. Clients can enroll in your fitness boot camp and achieve their difficult fitness goals in record time. They do this with concentrated effort and your expert help. Focus, achieve, and win the prize – a fitter, healthier, sexier body.

Nutrition expertise from your certified nutrition specialist can help clients win the fitness race that much faster.

Qualifications Win the Race

Clients are looking for results, not elephants in pink tutus. Without results, your fitness boot camp service is a waste of clients’ hard-earned cash. Clients enter into a business arrangement with a fitness boot camp instructor with the expectation that they will achieve their fitness goals. This is why you can assume that potential clients looking to pay for fitness boot camp services are likely to be swayed by qualifications and a great personality.

With this in mind, a certified nutritionist might be just the ammunition your fitness boot camp marketing strategy needs to kick the competitor’s butt.

Fitness Boot Camp Marketing Strategies that Win the Competition

Kicking your fitness boot camp competitor’s butt in the marketplace is about winning market share. It’s not much different from competitive sports. Technique, practice, drive, some amount of natural talent, and sometimes a touch of finesse are what it takes to win in the business world. Read more…

Certain times of the year are golden opportunities to gain new clients in your personal trainer business. Spring is one of those golden opportunities. Fitness boot camps can be a great way to bring new potential clients in the door.

Holding a Fitness Boot Camp Just in Time for Summer

As you polish up that business plan for the next six months or so, what does summer look like?

People have more energy, their moods are better, and they are motivated to look good in swimsuits. They’re ready to hit the gym. You need to be ready to hold open the door and let them in. And what better way to make them notice the door than to hold a successful fitness boot camp.

The more clients who walk through your door in the first place, the more long-term clients you’ll land. That’s because they’ll see what an awesome personal trainer you are. They’ll see that with you, they meet their fitness goals. Since your service sells itself once clients get to know you, the trick is getting them in the door in the first place.

Read more…

Sure, you want as many customers in your fitness boot camp as you can possibly get. The more paying clients you squeeze in, the more money you make out of that single session.

But if you target the right clients for your boot camp, you may end up with new long-term relationships that will help your personal trainer business to grow. It’s like that old saying. If you give a man a fish, he eats for a day. If you teach a man how to fish, he vanishes into a life of peace, solitude, and healthy fish oils and brain-boosting, heart-healthy DHA.

Okay, maybe that’s not quite what they say.

But the point is that cramming your boot camp with every client you can get your hands on will only feed you for a day. Target those clients who will keep coming back for more, and you’ll have enough fish, and enough healthy fish oils, to keep your heart and mind healthy for years to come.

Read more…

You know you want to be able to give more to support the relief efforts in Haiti – well, doing a donation based benefit fitness class or bootcamp is a mighty way to help.

The devastation is heartbreaking. The country is so impoverished and was struggling enough without another disaster, and now there is so much to be done there.

Yet at the same time, Haiti has a very real chance to become something more than what it was before. There is a high probability that the focus of the world and commitment from so many leaders and organizations will lead to great improvements in infrastructure and other areas of life for this country and people.

That’s what happened with New Orleans and Hurricane Katrina – great tragedy led to new schools, improved levies and pump houses, and a shiny new roof for the Superdome that just thundered the Saints into a NFC championship. New Orleans is back, baby! Yet there’s still a lot of work to be done there even four years later.

It’s gonna be a long road to recovery for Haiti, and massive amounts of funds are needed immediately and as the years roll by for the country and its people to make a comeback.

They need your help.

Read more…

As we approach the High Holy Day of Healthy Living Commitments (otherwise known as New Year’s Day), you should be taking advantage of it by rolling out your New Year’s fitness marketing strategy. If you don’t have a strategy already in place, you only have a few days to get one together.

Opportunity Knocks But Once A Year

New Year’s Day is the single-most golden fitness marketing opportunity, and once it’s gone, it’s gone. You have to wait twelve whole months before that opportunity knocks again, and you’ll spend at least the first six kicking yourself for missing it. Your task is simple: target the vast population of people making New Year’s resolutions to be fit in 2010, and help them keep their commitments to themselves. As it turns out, lots of people make the resolution to be fit every year. Unfortunately, fewer people actually keep the resolution. Fewer still keep it for more than a couple of weeks.

The good news is that many resolution-makers have steady paychecks that they’re willing to spend on some assistance meeting their goals (or, as I like to call it, the kick in the a** they need to get off their butts and exercise.)

Read more…

If all your clients were robots, running your boot camp would be simple. Everyone would have the same goals, the same fitness levels and they’d come to your camp for the same reasons. All you’d have to do is focus on your training sessions without worrying about what’s going on inside your trainees’ heads.

However, it doesn’t work out quite so easy in real-life. In order to effectively train your clients’ bodies, you need to understand their mindsets. And that’s exactly what you’ll discover how to do in this article…

The Boot Camp Client Mindset

Understanding your clients starts with understanding the reasons they’re attracted to your particular boot camp. After all, there are likely other boot camps in your area. And there are certainly other fitness opportunities to choose from, ranging from lifting weights to jogging to yoga classes.

But your client chose a group setting (your boot camp) and chose you to help him reach his goals. Before you can effectively do that, there are two things you need to understand about your client’s psychology:

1.External vs. Internal Locus of Control.

People who have an internal locus of control believe that they control what happens to them. That means if they gain weight, they know it’s because they allowed themselves to eat too much and not exercise enough.

Read more…

If you already own a gym or have access to gym facilities, it makes good sense to offer a fitness boot camp. A fitness boot camp provides a more personalized approach to fitness than the typical gym membership and provides a very different sort of work than aerobics, yoga, Pilates and other types of group fitness.

But running a boot camp in a gym has a unique variety of challenges. Let’s look at three common mistakes that gym owners make when launching a boot camp in their gym and how to avoid them . . .

Mistake #1:

Not Charging Additional Fees or Not Making it Clear that Boot Camp Requires Additional Fees Separate from Gym Membership Dues
A properly run boot camp requires extra effort on your part than most other classes and gym programs. Your gym boot camp may also make use of additional equipment or pay fees for using parks or public spaces. Plus, boot camps should be an additional stream of revenue for you. For these reasons and probably some others, you should not include boot camps as part of your regular gym membership.
Read more…