Sure, you want as many customers in your fitness boot camp as you can possibly get. The more paying clients you squeeze in, the more money you make out of that single session.

But if you target the right clients for your boot camp, you may end up with new long-term relationships that will help your personal trainer business to grow. It’s like that old saying. If you give a man a fish, he eats for a day. If you teach a man how to fish, he vanishes into a life of peace, solitude, and healthy fish oils and brain-boosting, heart-healthy DHA.

Okay, maybe that’s not quite what they say.

But the point is that cramming your boot camp with every client you can get your hands on will only feed you for a day. Target those clients who will keep coming back for more, and you’ll have enough fish, and enough healthy fish oils, to keep your heart and mind healthy for years to come.

Read more…

You know you want to be able to give more to support the relief efforts in Haiti – well, doing a donation based benefit fitness class or bootcamp is a mighty way to help.

The devastation is heartbreaking. The country is so impoverished and was struggling enough without another disaster, and now there is so much to be done there.

Yet at the same time, Haiti has a very real chance to become something more than what it was before. There is a high probability that the focus of the world and commitment from so many leaders and organizations will lead to great improvements in infrastructure and other areas of life for this country and people.

That’s what happened with New Orleans and Hurricane Katrina – great tragedy led to new schools, improved levies and pump houses, and a shiny new roof for the Superdome that just thundered the Saints into a NFC championship. New Orleans is back, baby! Yet there’s still a lot of work to be done there even four years later.

It’s gonna be a long road to recovery for Haiti, and massive amounts of funds are needed immediately and as the years roll by for the country and its people to make a comeback.

They need your help.

Read more…

As we approach the High Holy Day of Healthy Living Commitments (otherwise known as New Year’s Day), you should be taking advantage of it by rolling out your New Year’s fitness marketing strategy. If you don’t have a strategy already in place, you only have a few days to get one together.

Opportunity Knocks But Once A Year

New Year’s Day is the single-most golden fitness marketing opportunity, and once it’s gone, it’s gone. You have to wait twelve whole months before that opportunity knocks again, and you’ll spend at least the first six kicking yourself for missing it. Your task is simple: target the vast population of people making New Year’s resolutions to be fit in 2010, and help them keep their commitments to themselves. As it turns out, lots of people make the resolution to be fit every year. Unfortunately, fewer people actually keep the resolution. Fewer still keep it for more than a couple of weeks.

The good news is that many resolution-makers have steady paychecks that they’re willing to spend on some assistance meeting their goals (or, as I like to call it, the kick in the a** they need to get off their butts and exercise.)

Read more…

If all your clients were robots, running your boot camp would be simple. Everyone would have the same goals, the same fitness levels and they’d come to your camp for the same reasons. All you’d have to do is focus on your training sessions without worrying about what’s going on inside your trainees’ heads.

However, it doesn’t work out quite so easy in real-life. In order to effectively train your clients’ bodies, you need to understand their mindsets. And that’s exactly what you’ll discover how to do in this article…

The Boot Camp Client Mindset

Understanding your clients starts with understanding the reasons they’re attracted to your particular boot camp. After all, there are likely other boot camps in your area. And there are certainly other fitness opportunities to choose from, ranging from lifting weights to jogging to yoga classes.

But your client chose a group setting (your boot camp) and chose you to help him reach his goals. Before you can effectively do that, there are two things you need to understand about your client’s psychology:

1.External vs. Internal Locus of Control.

People who have an internal locus of control believe that they control what happens to them. That means if they gain weight, they know it’s because they allowed themselves to eat too much and not exercise enough.

Read more…

If you already own a gym or have access to gym facilities, it makes good sense to offer a fitness boot camp. A fitness boot camp provides a more personalized approach to fitness than the typical gym membership and provides a very different sort of work than aerobics, yoga, Pilates and other types of group fitness.

But running a boot camp in a gym has a unique variety of challenges. Let’s look at three common mistakes that gym owners make when launching a boot camp in their gym and how to avoid them . . .

Mistake #1:

Not Charging Additional Fees or Not Making it Clear that Boot Camp Requires Additional Fees Separate from Gym Membership Dues
A properly run boot camp requires extra effort on your part than most other classes and gym programs. Your gym boot camp may also make use of additional equipment or pay fees for using parks or public spaces. Plus, boot camps should be an additional stream of revenue for you. For these reasons and probably some others, you should not include boot camps as part of your regular gym membership.
Read more…

Before you can effectively market your brand-new fitness bootcamp program, you need to understand exactly what marketing is. More than media buys or advertising slogans, marketing is making your business indispensable to your customer.

That’s right, I used the word “indispensable.” You have to show your potential customers their absolute need for your services Even more, you must show them that they need this service from you, not from just anyone. In order to sell your fitness bootcamp to prospective clients, you first need to brand your services.

What is branding?

Read more…

Successful personal trainers know that running a thriving fitness bootcamp, while a lot of work, can be incredibly rewarding both personally and financially. You are basically getting paid (oftentimes paid VERY well) to help change peoples lives in a positive way. What could be better than that? The fact is, getting a steady stream of new clients can be tough so you have to pay attention to your marketing at all times. In fact, a successful trainer should never stop marketing because it is better to have to turn clients away then beg for them to stay.
Below are 5 surefire marketing tips that will help keep your clients coming to you all year round:
Read more…

Why should you run fitness boot camps? Because they’re popular, fun to organize, and you can make money quickly!

Fitness boot camps have been gaining popularity over the last few years. People like them because they believe they can get into great shape quickly. They can enjoy the great outdoors, while getting a whole body workout. Shows such as The Biggest Loser have helped bring attention to this type of training. So why should you consider starting a boot camp? 

Fresh Air Means Stimulated Customers

A lot of people that want to get into shape become bored very quickly when they exercise indoors, doing the same things over and over again. You can keep your customers interested in their workouts by using the natural environment while helping them reach their fitness goals. Use different locations such as the beach and your local parks, then kick it into high gear with some mountainous terrain. Fresh air and beautiful scenery ensure your customers won’t get bored, and they’ll keep coming back! 
Read more…

As a personal trainer you should be constantly looking for new ways to increase your client list. A business that isn’t growing, remember, is dying. That’s why many trainers are hosting their own fitness bootcamps. Of course, you may have a simple question regarding these intense workout sessions: How the hell do you make money from fitness bootcamps?

The short answer? You make money by attracting as many attendees as possible to your bootcamp. You then make additional money by turning these bootcamp attendees into longterm clients.

Figuring out how to do this is the real trick.
Read more…

The fastest way to attract new clients and collect plenty of profits for your fitness business is with a new program. But what? You don’t want to put a lot of blood, sweat and tears into a fast-dying fad or a program that attracts a limited target market because your profits will dry up quickly. Your solution: Fitness boot camps.

Boot camps appeal to a large range of people because just about anyone can do the exercises. And they escape the women-only stigma of aerobics and the men-only stigma of weight lifting.

Influenced by traditional military boot camps, these fitness programs are so popular because they work— when they’re done right—and because of their social element. Boot camp participants enjoy the camaraderie of exercising in a group. And much like peer pressure keeps soldiers moving in military boot camp, peer encouragement – and developing friendships – keep people moving in fitness boot camp.
Read more…